Inkbox's NFT collection, Superlotl, features 4242 unique tattoos. Owners can earn from sales and contribute their own art. Inkbox, purchased by BIC for $65m in 2022, aims to transform Web3 with Superlotl.
Welcome to the ShuttleBay blog! We're eager to discuss Superlotl and today we're conversing with Rebecca! Let's have some fun!
Tell us about your Project/Brand
Superlotl is owned by Inkbox, the largest global tattoo company that makes semi-permanent tattoos lasting 1-2 weeks. Superlotl is a collection of 4242 NFTs each with a unique 1/1 tattoo sold on inkbox.com with 10% donated to American Cancer Society. Superlotl holders are able to win Creator Role by submitting their own art or NFTs they own IP for to become tattoos on http://inkbox.com and earn commissions from sales. Inkbox was acquired by BIC for $65 million USD in 2022 and together are ready to Ink Web3 with Superlotl as the genesis
Tell us about your role
Co-Founder for Superlotl, Web3 Manager for BIC.
Why do you like using ShuttleBay?
Encouraging engagement from our community in a direct relationship.
What are the challenges and opportunities that your - brand faces in the Web3 space?
Low engagement and less DAU can make driving momentum and maintaining consumer excitement more challenging.
What Rewards do you currently offer your community?
Inkbox gift cards, previously guaranteed whitelist spots for mint, free NFT airdrops.
What are your brand's plans for growth in the Web3 space?
Provide artists with opportunities and onboard existing audience to reap more web3 benefits in Web2 native ways, grow community. We plan to grow more through strategic partnerships, adding to Inkbox's reputation for epic past collabs including Post Malone, Black Panther, Jean-Michel Basquiat, Rupi Kaur, Deadfellaz, Vinnie Hager, and more!
What trends do you see in Web3? What are your predictions for what’s coming up next?
Moving forward, we expect less emphasis on technology and more on User Experience. Onboarding new users will mean providing them with an experience valuable to their specific needs, and when done effectively, they will never need to know they are in “web3”.
What advice would you give to other brands that are looking to enter the Web3 space?
Focus on community first. What your existing audience values will not always cross over to what a Web3 native community member would want to see. Building community before anything else means fostering real relationships and being able to evolve and pivot based on invaluable real consumer feedback.